OUGD603. Extended Practice. Live Art Mural: SUGAR SKULL (SGRSKL) Clothing and Jewellery Launch Night, Lamberts Yard. Introduction and Brief.

A friend of my dads in sheffield works in the steel and silver industry making bespoke jewellery. One of his clients, SugarSkull (SGRSKL) Clothing and Jewellery, had planned to have their re-brand launch night at Lamberts Yard in leeds. they were after an artist to do a live art piece at the launch night to help promote and expand their new range and new aesthetics within the brand. i was put onto them and one of the guys got in touch with me about the job.

' Hi Joe - My name is James and I work with Neil Jackson at Baroque Silver. He put me in contact as I was hoping to have a chat re a launch event my brand SGRSKL are holding next Friday (24th). We are hoping to Feature a live art piece / street art piece - at the venue - during the event. I would love to discuss what we have in mind / your take on it all.  There will be tons of exposure (press / local businesses / bloggers / customers etc - a great opportunity to showcase works and a potential collab piece on the night.  I can send you more details / more about the brand on email ?  Thanks! James '

 i was immediately interested and happily accepted their offer to which they then proceeded to send me their newly released look book with the clothing and jewellery range within.

 


  

BA (Hons.) GRAPHIC DESIGN

  

Level

  

6

 

  

Module Code:

OUGD603

  

Module Title:

Extended Practice

  

Learning Outcomes:

 




 


  

BRIEF TITLE: SGR-SKL
  LAUNCH NIGHT LIVE ART MURAL

 




 


  

Brief:

The client is in need
  of an artist who is available to perform and produce a live art mural at the
  launch night of their re-brand and new clothing and jewellery range. The
  client desires a piece to be produced on the night, in front of their
  audience, that works in line with their new brand and clothing aesthetics.
  They want the artist to extend their designs in order to engage the audience
  and add another element to their launch. 



 

  

Background:

SugarSkull (SGR-SKL)
  Clothing and Jewellery are a Sheffield based company that have been operating
  for around 3-4 years. They recently had a full company rebrand which works to
  communicate and extend their ideology and business aims. They, in line with
  the rebrand, have developed and produced an entirely new range of clothing
  and jewellery for a spring/summer release and so would require the artist to
  produce works in line with their produced aesthetics, working to maintain yet
  extend the designs onto the canvas. 



 

  

Considerations:

How the live piece can
       both embody and extend their range
What aesthetic/artistic
       techniques can be applied to extend the piece while still working in
       line with their range
What materials will
       likely be required, being that the surface will be a large canvas
       mounted to wood board
How the piece can be
       made to work over a long period of time and engage a live audience while
       still maintaining the required aesthetic contributions


 

  

Mandatory
  Requirements:

The piece must work in
       line with the brand aesthetics and new range
The piece must be
       produced over at least 3 hours due to the length of the event
The piece must be
       produced in only black and white (extended to a monochromatic scheme if
       necessary)


 

  

Target Audience:

Those interested in male
       fashion and jewellery
Customers of the SGR-SKL
       range
Friends and family of
       the clients 


 

  

Tone of Voice:

Professional / Modern
Minimal / Sleek


 

  

Deliverables:          

one live art piece plus
       developmental work.