Thursday, 21 May 2015

OUGD603. Extended Practice. Brief 8: KINETIC TYPE ANIMATION. Development

the first thing i had to do was write the lyrics for the video to go with. i have been interested in
poetry and word play and so decided to do a piece purely about typography; all the anatomy, font names, typesetting, typography in general. using metaphors and double entndre, along with story telling, i came up with the following:

I'm so omega, I make the alpha bet
Win big to bring the digits in 
I'm the only type set
Get the baseline right
Kern'll make 'em sit tight
While I move past the x-height
Into a next light 
Boldly ascender stem 
Up to the next line
Meet this Edwardian script
And drink fine wine
Then Had to chip, cos I shot the serif
But sans shot back at me 
Don't think he could tell if
I caught a slug but didn't bleed
And jumped to the next page
Found these other characters 
But didn't see no stage
Hid behind the taller glyphs 
But didn't have to climb them 
I said to them were all in this
N then I couldn't find em 
Don't look at me with them type faces 
I set yous all back in your right places   
Back to the chase
While I link a new cartridge 
My Caps lock on 
Man a Causing bare Carnage 
Legs and ears and arms flying everywhere 
Looked right, then clocked an opening aperture
More serifs come, I shout I'm gonna Get back at ya
They're like we've got the uppercase
Well put u in brackets or
If you've got the capital, you could make a counter
But Gill Sans blocked the way, something like a bouncer 
Slyly moved past him, like shadows in a thick fog
Or like when the quick brown fox jumps over the lazy dog 
Ran up a Copperplate then came across a Chalkboard
Century's looking Gothic
Futuras been explored
Looks as though I might have to escape to Georgia
Round here's Grotesque, don't know how I'm afford a 
Ticket to the terminal 
Before I had a chance to pay the flat turned vertical 
Looked back and fell into a bowl that sent my view askew
Times New Roman made him point 32
Roman thought he wasn't big enough to be viewed 
Then I caught my own face on the TV screen 
The Ariel was bent to fuck and made the picture unclean
Couldn't quite make it out but then I read my own sentence
Boldface murder but I knew it was Akzidenz
This weight on my shoulders seems a bit unjustified 
They minds were set solid like the rule they lead was underlined
After Breaking Calligraphic Definitions
Exponentially Fly Greater Heights
I Just Kill Live Morticians 
Nobody Overstands Progression Quite
Rare Sight True Ultra Vision
Wanting eXtra You Zoophyte
Now you know the letters of the alphabet, via verbal diarrhea, never teaching outright
Back to the narrative 
Apparently they're on to me
Got fonts after my family 
Space is low they're tracking me 
Letter press publishing lies a familiarity
Pulled out my mac and put the lead in
Cos I'm planning, G
To roll a J
Wait for this to go away
Franklin stuck his boldface 
Out aimed a Trebuchet
I'm dead he say
You read the way
That this story's ending 
I head astray
Don't feel to stay
And read the text they sending
The way it's laid out to me 
Affects the readability
An I'm kinda shook that I'll read that they're gonna be killing me 
Tutors just trying to get the right type instilled in me
But I move, like kinetic, and they're too still for me
Still can't see, clearly it's unclear to me
The whole compositions laid out quite unusually 
Used to be I wasn't so easily confused but see 
The journey that I've been on has set a whole different view in me
Never intended to be a quantum physicist
Until the other year I never knew that quarks exist
Not quite smart enough to operate on hearts and stuff
And playing pokers never been my game cos I can hardly bluff
Not that fussed bout earning a million
For any one of them that wants to sure I'll be there willing them
Went to university where no one never heard of me 
Been developing an interest in typography
Still wouldn't mind going home to win the lottery
Ain't my main priority
Got other things on top of me 
Apparently it's only me and myself that's stopping me
This year I'm gonna blow and I'll be on top of them
Minds sharper got a better focus like a macro lens 
Still I got to work hard or I'll be moving back to ends
Stay designing letters til it's me that's out there setting trends
So one thing I'll leave to yous to be considering 
Type is language visualised 
Thoughts that were communicating 
Dating back to prehistory there's been a wish to see and hear anybody's thoughts and what they have to say consistently
Type enables knowledge to be stored for future reference
Level of intelligence becomes your own preference
Read today and you'll know more tomorrow just for instance 
And who knows what type'll do for people in the distance





the next step was to egt the vocal piece recorded and fitted to a backing track. my friend matt is a music production student at leeds met and ive done a few bits of design work for him so i asked to use on of his instrumentals and to record the track with his recording equpiment.
i went to his house and we recorded the vocals and then he digitally mastered and fitted the vocals to a track we had selected that he had previously produced. 
from this point it was up to me to design and produce the kintetic typography video to accompany the recorded track. 

i began by produceing a story board of the basic look of each slide in line with each line of the audio track:





unfortunately, due to the number of other briefs i had decided to take on and with the deadline approaching i realised that i would not be able to complete this brief to the standard that i wanted and so decided to discontinue it until i had completed the course.

i intend to finish this brief and will do so as a personal project




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