OUGD603. Extended Practice. Wall Mural for Level 6 Classroom. Brief.

i wrote a formal brief for the project in order to establish its paramaters and needs -

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: CLASSROOM TYPE MURAL Brief: Since the small briefing room had a make over at the start of the year, and now features a beautiful illustrative mural, consideration has been given to the current aesthetic of the level 6 room (230). There is a need for a visually engaging and stimulating mural to inspire students and provide a viewing break from their studies. Furthermore, a classroom mural could provide a quality decorative aspect to the room, which currently is solely decorated by hangings of student work. Background: The level 4 and 5 classrooms have been refurbished and, so are quality working environments for creative students. It has been agreed that the level 6 room could use the same. Being that the room is considerably smaller, furniture or construction based re-decoration would not be applicable. Instead the designer must consider and create a well-considered and well-produced typographic based mural outcome in order to decorate the classroom. Considerations: ·       Where in the classroom the mural will be applied ·       How the mural will fit with the size, layout, and spacing of the classroom ·       What colour, if any, will be applied ·       What typographic elements may be included ·       What other visual elements may be included ·       What medium the mural will be produced with ·       How the content of the mural will inspire and visually engage the audience Mandatory Requirements: 1.     Development of a well considered and structured piece 2.     Production of a quality final classroom mural Target Audience: ·       Students of the college, in particular graphic design students ·       Tutors and visitors to the college ·       Professionals and alumni Tone of Voice: ·       Positive and uplifting ·       Visually engaging and entertaining ·       Light hearted and clear Deliverables: ·       Research into existing mural work ·       Development of typographic piece for the wall ·       Production of final wall mural