as part of my progression into developing and producing my design publication i wrote a formal brief for the project -
BA (Hons.) GRAPHIC DESIGN
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Level
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6
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Module Code:
OUGD603
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Module Title:
Extended Practice
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Learning Outcomes:
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BRIEF TITLE: THE
METHOD: DESIGN PUBLICATION
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Brief:
Having produced and
refined your research methodology, you must consider yourself as a designer
and a creative. You must reflect and observe on your process and style and
consider how these work in line/feed your research methodology and vice
versa. The brief asks that you, as a designer, consider and utilise these
important factors that you have developed to produce a design publication. You
must select a topic of research, apply your methodology to it, then, using
your own design styles and processes, you must design and produce a
publication in line with/communicating and categorising the research you have
gathered. The design decisions and production methods will be dictated by
the research topic you embark on and the design processes you pertain to.
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Background:
You by now will have
had a number of sessions with Ben from Ditto Press. In these sessions you
will have developed and refined a working research methodology suited and
personalised to you and your design process/style. This methodology should
be transferrable across topics and contexts and should represent you as a
designer/individual.
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Considerations:
- What topic of
research will be chosen
- How the
methodology will be applied to that topic
- How you will
reflect upon and refine your research in order to dictate the content
of your publication
- How your
design style and process will work in line with the topic in order to
produce a working publication
- What design
and production methods will be utilised
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Mandatory
Requirements:
- The use of
your research methodology on a chosen topic
- The use of
your design process in designing and producing a publication
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Target Audience:
- Relevant to
the topic of research
- Relevant to creative
in line with your design style and process
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Tone of Voice:
- Professional and
creative
- In line with
your topic and research
- In line with
your style and process
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Deliverables:
- Primary and secondary
research into the chosen topic with evidence of the application of
your methodology
- Evidence of
the application of your design process in producing the publication
- The final
publication itself
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