having not won the competition to design the yearbook + end of year show for BAGD, me, danielle, and jordan agreed that we would instead accept the brief to design the Printed Textiles and Surface Pattern Design Yearbook.
me and jordan where on an exhibition visit to london at the time of the initial meeting, however, danielle was able to attend and so she took notes for us and we went over them when we returned.
Avoid:
Laura Ashley
Floral
Feminine
Glorified business cards
They are more than this
They refer to themselves as tribes
Have a pack mentality, a community
They are very proud of their course
They are protective of their space - don’t like strangers in it
The
book needs to sell the space, the hard work ethic and the course itself
rather than the people - the people will sell themselves. It needs to
show the course as a collective, rather than individuals. Identity as a
course/team
since i know a few students on the course i was familiar with the fact that the work they produce is broad and highly varied in style, aesthetic, production, material and many more. it is therefore important that we make the effort to encompass the course as a whole while maintaining the individualism that exists.
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