OUGD603. Extended Practice. Jessica Martin Branding. Brief.

having spoken to jessica about the branding brief and having agreed that i would take on the project i began by writing a proper brief for the project:

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: JESSICA MARTIN PHOTOGRAPHY BRANDING Brief: The client, Jessica Martin, is a third year photography student at LCA. She will be graduating this year and, as such, is in need of a full personal/professional brand identity for her future business ventures and freelance photography. It is up to the designer to develop a critical understanding of the client and her style to then translate those themes into a working and appropriate brand. Background: Jessica Martin is a conceptually driven and focussed photographer who specialises is scenic, cultural, and sociological photography.  She has been developing her practice for a number of years now and is ready to offer the professional industry her skills. Considerations: How the designer will translate Jessica’s ethos into a working brand identity What iconography/logo form might be appropriate to Jessica What ephemera/paraphernalia might be produced as part of the brand design Mandatory Requirements: Design of one working logo Design and production of business cards, letter heads, invoices Design and production of other relevant paraphernalia Target Audience: Professional photographers Potential clients of Jessica Martin Industry Creatives Tone of Voice: Professional yet playful Original and eye catching Sleek yet bold Deliverables: Research and development into existing brands and the client Produced outcomes as per the mandatory requirements