OUGD603. Extended Practice. PTSPD Yearbook: Brief

having accepted to take on the PTSPD year book design with jordan danielle and leo i then went on to write the brief formally:

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: PTSPD YEARBOOK DESIGN Brief: The Printed Textiles and Surface Pattern Design course at LCA is graduating at the end of this year. The course needs a team of graphic design students to design their yearbook in order to promote the course to industry professionals and prospective students. The team must work together to develop a concept relevant to the course and its students, design working and professional layouts to house the work produced by the year, and meet all the requirements of the course and faculty. Background: The Printed Textiles and Surface Pattern Design course is the largest course at LCA and as such is one of the most popular. The course is more than just commercial pattern design and guides the students to develop their own unique style within the broader industry. The students work is varied and of a highly sought after standard. The yearbook should, therefore, reflect that! Considerations: ·       What does the course entail and what are the students like ·       What sorts of work are produced and how might they appear in a publication ·       What ethos, outlook, attitude does the collective course promote ·       What design decisions will be made in terms of layout, colour, type, stock, printing and finishing Mandatory Requirements: 1.     The design of one yearbook for professional print and production in line with the course and printers specifications Target Audience: ·       Alumni of the course and college as a whole ·       Industry professionals ·       Current students of the course ·       Prospective students and their parents/guardians   Tone of Voice: ·       Positive and praising ·       Professional and modern ·       Communicative of the course and the students Deliverables: ·       Research into the course and related topics informing the design development ·       Design development of the yearbook ·       Final design publication ready for professional print.