Wednesday, 20 May 2015

OUGD603. Extended Practice. Studio Brief: DBA; Northern Powerhouse. Research.

further to our meeting the rest of my group met up in order to make some development into the brief. they produced a basic logo idea of which we are ameding and imporving. we also decided upon roles for each of us to work within. me and jake were tasked with the poster design for each city in which we shall tailor the design and illustrative content in order to attract business and investment. in order to understand what business should be attracted and where we feel investment should be targeted i decided to do some research into upcoming markets in each city and what economic projections exist.



LIVERPOOL

total employment - 227, 200 employees and 5,400 working owners

0.2% increase in jobs since 2013

increase in part time jobs and decrease in full time jobs

large growth in private sector

highest number of businesses in 5 years

2013 had 2, 250 business start ups

business growth by sector as was in 2014:

professional, scientific and technical - 2, 115

retail - 1, 955

accomodation and food services - 1, 260

health - 1, 240

arts, entertainment, recreational, and other services - 1, 190

http://liverpool.gov.uk/media/1072440/liverpool-economic-briefing-2015.pdf

lots of jobs in liverpool street station

new enterprise allowance supporting 300 new businesses

http://www.liverpoolecho.co.uk/news/liverpool-news/liverpool-tops-list-new-business-3329437

housing market is increasing building is up by 18% and private buying is up by 14%

http://www.liverpoolecho.co.uk/news/business/redrow-turns-record-half-year-8621067

At a recent event held at the official residence of the Lord Mayor of London it was claimed that the cost of doing business in Liverpool could be as much as 50% cheaper than doing the same business in the capital.


LEEDS


Leeds is a thriving economy and we aim to build on our strengths in seven key priority areas:
  • financial and business services
  • health and medical
  • low carbon manufacturing
  • creative, cultural and digital
  • retail
  • housing and construction
  • social enterprise and the third sector
We hold a wealth of information about the Leeds economy, which provides the evidence base for our economic strategy. The Leeds Economy Handbook chapters are available in the Documents section.

With a rank of 1 equating to the most deprived area, out of 354 local authority districts Leeds is ranked: 
• 44th (48th in 2007) most deprived local authority on the Local Concentration measure. 
• 59th (67th in 2007) on the extent measure 
• 68th (84th in 2007) on the rank of average of SOA scores 
• 97th (114th in 2007) on average of SOA ranks 
• 4th most deprived on both the Income and the Work Scale measures (5th and 4th in 2007), reflecting the fact that 
Leeds is the second largest local authority after Birmingham. 

“I moved to Leeds from London for a lifestyle change, Leeds has a good design and creative
community but doesn't have the congestion, pollution, high prices and stress that come with
a daily commute into London. I can enjoy the vibrant cosmopolitan qualities that Leeds
centre has to offer whilst living in the countryside, my quality of life has already improved
greatly”.
Online survey response 2011

For the purposes of this report the current Department of Culture Media & Sport (DCMS)
definition has been used.  This definition includes the following industries:  
• advertising • architecture • art and antiques
• crafts • design • designer fashion
• film and video • interactive leisure
software
• music
• the performing arts  
• television & radio
• publishing   • software & computer
services  

In terms of numbers employed, 1,283,800 were directly employed in the creative and digital
industries, whilst a further 994,700 were employed in creative roles in other industries.
Figure 1 below indicates the employment figures across the various sub sectors. With
overall gross value added (GVA) from the sector at 5.6%, software, computer games &
electronic publishing provided the greatest contribution, at 2.5% of total national GVA,
following by publishing, with 1%.  

The Recession
 Total employment in Leeds peaked at 470,000 in 2006.
 It was expected to fall to 451,000 in 2011 – a decline of 19,000 over 5 years.
 Employment is then expected to increase, reaching the 2006 levels by 2015.
Total Employment
 Total employment in Leeds in 2013 was estimated at 462,000.
 Between 2003 and 2013, 12,500 net additional jobs were created in Leeds. 
 During the next decade, Leeds is expected to account for 32% of net additional jobs in the Y&H region (44,600 out of 
137,950).
 Between 2013 and 2023 Leeds is expected to have the 2nd largest increase in jobs of cities in GB, just behind 
Birmingham. Between 2003 and 2013 net jobs increased in Leeds whereas Birmingham lost 28,000.





The economy of Leeds is diverse, with the service sector now dominating over the traditional manufacturing industries.[citation needed] It is the location of one of the largest financial centres in the United Kingdom outside London.[citation needed] Leeds was voted 'Britain's Best City for Business' by Omis Research in 2003 but dropped to 3rd place behind Manchester and Glasgow in 2005 ("Relative under-performance over the past two years in transport improvements and cost competitiveness were the major contributing factors"). Between 2002 and 2012, the economy of Leeds grew 39%, which is below national growth of 44%.[1] Leeds' economy suffered particularly badly following the 2008-10 Great Recession, with one of the sharpest economic contractions of any city in the UK, and by the end of 2012 remained 2.6% behind its peak output in 2008.[2]
Leeds' growth has helped to change the economic geography of the United Kingdom, as Leeds is now one of the largest financial centres in Britain outside the capital.[3] New tertiary industries such as retail, call centres, offices and media have contributed to a high rate of economic growth since the early 1990s.[citation needed] Leeds was successful in becoming the first British city to have full broadband and digital coverage during the dot-com bubble,[citation needed] enabling it to become one of the key hubs in the emerging new media sector. Companies such as Freeserve, Energis, Sportal, TEAMtalk, Contactmusic.com and Ananova emerged from Leeds to dominate the UK internet industry.[promotional language] Now, over 33% of the UK's internet traffic passes through Leeds, making it one of the most important regional internet centres in the UK.[citation needed]
Over 122,000 people work in banking, finance and insurance in Leeds, the largest number of any UK city outside London, although as a percentage this represents 29.2% of the total workforce, placing Leeds behind Bristol (33%) and Manchester (31.4%).[4] Many areas south and east of central Leeds remain deprived,[citation needed] although are slowly starting to benefit from inward investment.[citation needed] Previously deprived areas have benefited from the economic growth such as Chapeltown and Kirkstall.[citation needed]






MANCHESTER:

The economy of Manchester is amongst the largest in England. Manchester is a city and metropolitan borough of Greater ManchesterEurope's 22nd largest metropolitan area. Manchester's commercial centre is in Manchester city centre, focused on SpinningfieldsMosley StreetDeansgateKing Street and Piccadilly.
Historically, the world's first industrialised city,[1] the region was once in economic and population decline.[2] In 2012 Greater Manchester South, which includes the cities of Manchester and Salford and three other metropolitan boroughs, was the largest NUTS3 area outside of London in economic terms, and growth was 3.8% vs the Core Cities average of 2%.[3] Between 2002 and 2012 Greater Manchester South grew 45% vs. national growth of 44%.[4]Meanwhile, the 2011 census also showed that Manchester was the fastest growing city in the UK in terms of population.[5][6] Manchester is also a city of contrast, where some of the UK's most deprived and most affluent neighbourhoods can be found.[7][8] According to the 2010 Indices of Multiple Deprivation Manchester is the 4th most deprived local authority in the England.[9] On the other hand, Greater Manchester is home to more multi-millionaires than anywhere outside London, with the City of Manchester taking up most of the tally.[10] In 2013 Manchester was ranked 6th in the UK for quality of life, according to a rating of the UK's 12 largest cities.[11]
Manchester is considered to be a 'beta' global city, rated as the second most globally influential city in the UK after London.[12] The region is now an economic knowledge-led centre, with research and enterprise clustered around theUniversity of Manchester,[13] where research ranked as the third most powerful in the UK behind Cambridge and Oxford.[14] Typical industry areas include: digital and creative, financial, legal and business servicesbiotechnology,advanced manufacturingenvironmental technologiestourism, global sports brands, media and real estate. The city is also a key location for many foreign owned companies and headquarters, and almost half of the Northwest'sTop 500 businesses,.[15]Manchester City Council also plays a uniquely active role in business, where it owns key infrastructures such as a 35.5% stake in Manchester Airports Group, which owns other UK airports such as London Stansted Airport, and is the owner of the City of Manchester Stadium, home to one of the world's highest earning football clubs.[16]






The ten local authorities of Greater Manchester – Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford, and Wigan – represent the largest functional economic area outside London, with a population of 2.7 million and gross value added (GVA) of £54 billion.

Biotechnology and Energy are the most productive sectors in the Manchester area in terms of GVA per employment, with Environmental Technology; Manufacturing; Engineering and Food & Drink also having above average productivity.
Greater Manchester’s economic growth has been driven by the large-scale and rapid expansion of the service sector, particularly financial & professional services. This sector accounts for a sixth of employment, a fifth of GVA and businesses, and contributed 45% of all GVA growth across Greater Manchester between 1998 and 2008.
Forecasts are for private sector growth in Greater Manchester to outstrip growth for the UK as a whole, and for the public sector to suffer less of a contraction here than nationally.

 Greater Manchester
(Numbers)
Greater Manchester
(%)
North West
(%)
Great Britain
(%)
All People
Economically Active†1,342,70074.874.677.3
In Employment†1,238,30068.969.272.4
Employees†1,062,60059.459.961.9
Self Employed†163,8008.88.910.0
Unemployed§104,4007.87.16.2
Males
Economically Active†720,20079.979.782.8
In Employment†663,70073.673.677.3
Employees†540,60060.460.663.3
Self Employed†117,00012.612.413.6
Unemployed§56,4007.87.66.5
Females
Economically Active†622,50069.669.671.9
In Employment†574,60064.165.067.5
Employees†522,00058.559.260.6
Self Employed†46,8005.05.36.5
Unemployed§48,0007.76.56.0
https://www.nomisweb.co.uk/reports/lmp/lep/1925185547/report.aspx#tabempunemp




HULL:
Hull is ranked as one of the best locations for businesses in the UK and it’s easy to see why. 
With a history steeped in innovation, invention and a pioneering spirit, the city that gave the world Amy Johnson and William Wilberforce continues today to demonstrate a hunger for adventure, creativity and productivity.
Like any city, Hull has faced its challenges and many historical industries and sectors, in particular the ports, have had to refocus. Today, Hull is still a bustling hive of commercial activity, relied upon each day by hundreds of multi-national companies.
As the city and its population of 258,700 have found new ways to continue to thrive and grow, new business sectors have opened up such as the newly emerging renewables industry.

Relative to other districts, the size of the economy in Kingston upon Hull City is well 
above the national median, with an economic scale score of 163.33. By comparison, 
the Humberside score is 67.72 and the national average is 100.00. 
ƒ The average gross weekly earnings of those working in Kingston upon Hull City are 
low, with the district ranking in the bottom 40% of districts nationally. Average gross 
weekly earnings in Kingston upon Hull City are £394.80, compared with £412.59 in 
Humberside and £456.12 nationally. 
ƒ Gross value added (GVA) per head in Kingston upon Hull City is low, with the area 
ranking in the bottom 40% of districts nationally. GVA per head in Kingston upon Hull 
City is £14,343.08, compared with £15,424.32 in Humberside and £20,080.93 
nationally. 
ƒ Kingston upon Hull City has a very large sized employment base, with the area 
ranking in the top 20% of districts nationally. It accounted for 0.44% of all employees 
in Great Britain. 
ƒ The share of national GVA in Kingston upon Hull City is very high by national 
standards, with the area ranking in the top 20% of districts nationally. It accounted for 
0.36% of all GVA in Great Britain. 
ƒ Between 2006 and 2008, the total number of employees in Kingston upon Hull City 
decreased by 2.97%. This reflects a very weak level of economic growth by national 
standards, placing Kingston upon Hull City in the bottom 20% of districts nationally. 






Hull, officially Kingston upon Hull (Listeni/ˌkɪŋstən əpɒn ˈhʌl/ king-stən ə-pon hullocal /ˈhʊl/), is a city and unitary authority area in the ceremonial county of the East Riding of Yorkshire, England.[2] It stands on the River Hull at its junction with the Humber estuary, 25 miles (40 km) inland from the North Sea.[2] Hull has a resident population of 256,100 (2011 est.).
The town of Hull was founded late in the 12th century. The monks of Meaux Abbey needed a port where the wool from their estates could be exported. They chose a place at the junction of the rivers Hull and Humber to build a quay.
The exact year the town was founded is not known but it was first mentioned in 1193, as Wyke on Hull.[3] Renamed Kings-town upon Hull by King Edward I in 1299, the town and city of Hull has served as market town,[4]military supply port,[5] a trading hub,[6] fishing and whaling centre, and industrial metropolis.[5]
Hull was an early theatre of battle in the English Civil Wars.[6] Its 18th-century Member of Parliament, William Wilberforce, played a key role in the abolition of the slave trade in Britain.[7]
The city is unique in the UK in having had a municipally owned telephone system from 1902, sporting cream, not red, telephone boxes.

As the biggest settlement in the East Riding of Yorkshire and the local transport hub, Hull is a natural focus for retail shoppers. Major department stores in Hull include DebenhamsHouse of Fraser and British Home Stores (BHS). The city centre has three main shopping centres, St. Stephen'sPrinces Quay and the Prospect Centre. There are also a number of "retail parks", and suburban shopping centres including the North Point Shopping Centre atBransholme, St Andrews Quay on the Humber bank, as well as near Great Gutter lane (Willerby), Mount Pleasant (Holderness Road), Priory Park (near Hessle) and Kingswood retail park (Kingswood)
Whitefriargate is one of the shopping streets, along with King Edward Street and Carr lane.

In addition to the St. Stephen's retail project, a number of other commercial, office and services developments were planned or took place during the first decade of the 21st century. One high profile project was the £165 million Humber Quays development, built near to the Humber estuary, which gained World Trade Centre status as the World Trade Centre Hull & Humber.[87] Phase 1 of the project includes two office buildings and 51 new apartments.[88]A second phase is expected to include a new 200-bedroom 4-star hotel, a restaurant, and more high-quality office space.[89] The 50-stall indoor Edwardian Trinity Market, a grade II listed building, and Hepworth's arcade were modernised and renovated in the late 2000s.[90][91] The city centre railway station, and adjacent bus terminal were also redeveloped, and were official opened in 2009, as the Hull Paragon Interchange.
Several large-scale developments also planned, including a £100 million residential development on east bank of the River Hull, called the Boom, which would include over 600 luxury riverside apartments, shops, boutiques, bistro cafés, a 120-bed luxury hotel, and health and education facilities.[92] Also planned and not built was the Quay West extension to the Princes Quay shopping centre, that was cancelled in 2010.[93][94]


In January 2011 Siemens Wind Power and Associated British Ports signed a memorandum of understanding concerning the construction of wind turbine manufacturing plant at Alexander Dock. The plan would require some modification of the dock to allow the ships, used for transporting the wind turbines, to dock and be loaded.[105] Planning applications for the plant were submitted in December 2011,[106] and affirmed in 2014, concerning 75 metre blades for the 6 MW offshore model.[107][108] The creation of an enterprise zoneHumber Enterprise Zone, was announced in 2011 to encourage further industrial development in the Humber estuary region.[109][110]






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