OUGD603. Extended Practice. ROYAL ALBERT BEER MAT COMPETITION. Brief.

one of my firends works at the royal albert pub in london and put me onto a competition brief that he thought i might enjoy.

i thought this would be a fun and quick turn around competition brief so i took it on. i first rewrote the brief:

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: ROYAL ALBERT BEER MAT DESIGN COMPETITION BRIEF Brief: The Royal Albert have sent out this competition brief in order to get creative working on a small time promotional campaign to boost their venue and in order to make an attempt to bring in a younger crowd. The designer must design one, or more, beer mat tops to be featured in the pub. Complete creative freedom is given to the designer in this brief. Background: The Royal Albert Pub, in South London, is an old Victorian pub that specialise in a variety of ales, beers, and quality food. They have been attracting, somewhat of a younger crowd but would like to increase their exposure. They feel that this brief will be a fun and lighthearted way to bring the venue closer to the creative world and, hence, attract new younger customers. Considerations: What might the customers of the pub (both young and old) like to see on a beer mat How the will designs break away from the usual boring beer brand mats Mandatory Requirements: The design of at least one beer mat in whatever format and content the designer sees fit Target Audience:  Existing customers – older men New and potential customers – younger people (both women and men) Tone of Voice: Light hearted Fun and engaging Deliverables: At least one beer mat design at these dimensions: 94mm diameter