OUGD603. Extended Practice. Secret 7" Competition Brief. Brief.

as part of my extended practice and connection to the competition world of graphic design i decided to enter the secret 7" competition.

We take 7 tracks from 7 of the best-known musicians around and press each one 100 times to 7” vinyl. We then invite creatives from around the world to interpret the tracks in their own style for every 7”. 700 sleeves are exhibited and then sold for £50 apiece. You don't know who created the sleeve, or even which song it's for, until you have parted with your cash - the secret lies within.
http://secret-7.com/index.php#about


i began by writing my own brief for the project:

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: SECRET 7” VINYL DESIGN COMPETITION Brief: The competition is based around the selection of an artist and track from a choice of 7 different artists. The designer must select the track, consider the content and meaning, and produce a 7” album cover based on that song. The design decisions are up to the designer to choose, however the artists name and track name must not be included anywhere on the design. Background: Secret 7” is a charity-based competition that donates proceeds from the event to a charity of their choice each year. Winners will be selected based on predetermined contexts and their album covers will be sold off at the event held in London. Considerations: What the chosen track means and what the message, musical and spoken, is. How the designer will translate said meaning into working and appropriate graphics for the audience. What design tools the designer might utilise in order to produce the album cover. Mandatory Requirements: Research into the artist and track 1 appropriately and aesthetically engaging 7” album cover design Target Audience: Lovers of music, in particular of the chosen artist and track People interested in Vinyl cover designs People engaged with and fans of the Secret 7” competition Tone of Voice: Aesthetically engaging In line with the chosen artist and track Original Deliverables: Research and Development One 7” Album cover