OUGD603. Extended Practice. MYCQs (SYNAP) LOGO DESIGN. Competition Brief. Development

having read over the brief a few times i began by breaking it down into more understandable points in order to comprehend what the client desired. i then selected from, my disambiguation, the sorts of things i thought the client would like in the logo.

i then went on to produce a mind map in order to visualise the different aspects of the app and what it had to offer to the user. i circled the main points i thought could be translated into logo ideas. the idea of what the synapse does in the brain, the quizzing being a considerable element of the app itself, and the etymology of the word synapse which means togetherness and conjunction. i kept these things in mind while developing ideas.

i began the design development my establishing the visual ideas that were in my head through drawing and redrawing noting the different elements i thought worked well. i made sure that i kept in mind the final outcome being an app icon and so tried to fit my designs into that format.

of the multitude of ideas i had developed on paper, i selected the ones that i thought had the strongest potential to bring forward digitally. i used illustrator to develop the ideas, refining and reworking them to be as sleek, professional and relative to the app as possible.