OUGD603. Extended Practice. MYCQs (SYNAP) LOGO DESIGN. Competition Brief. Introduction

i was put onto a logo design competition brief for an education and testing app who had recently undergone a name and identity rebrand. they were after a new logo for their new name 'Synap' and so i got in touch with one of the guys involved and he supplied me with the brief outline.

i was interested in doing some design work that was a little different to the usual work i produce and so was happy to take the brief on. i began by rewriting the brief:

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: MY CQ’s (SYNAP) BRAND LOGO COMPETITION BRIEF Brief: My CQ’s is an app-based programme that offers students, professors, and general intellectuals a platform to write, answer, and explore online quizzes on an educational platform. They are in need of a new logo to reflect and promote their name rebrand and to embody, to the user, the aims and ethos of the app within educational development and behavioural change. Background: The app has been around for a few years and is in the process of re-development and they have highlighted the fact that their quiz algorithm is more in line with behavioural change apps like weight loss apps and such. They promote the idea of healthy competition as a promoting tool to get people to engage more in education and knowledge. Considerations: How the logo will embody the companies aims and ethos How the logo will appear at different sizes included app icon size How will the logo catch the attention of the user or potential customers Mandatory Requirements: One logo design with the inclusion of the name ‘Synap’ A logo that works at different sizes including app icon sizes Target Audience: Teachers, professors, students Those engaged in the learning and quizzing community Those seeking educational development and motivation Tone of Voice: Professional and sleek Modern and simple Original and eye catching Deliverables: At least one logo evidenced at different sizes relative to the eventual setting