OUGD603. Extended Practice. TKB LOGO DESIGN. BRIEF

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: TKB LOGO DESIGN Brief: The client is in need of a logo for his personal branding. The logo must solely contain the letters ‘ T K B’ and should not include other aesthetic additions unless deemed necessary/applicable to the design. He desires a simple and effective logo that is easily recognisable and individual. He likes iconography and emblem style logos also. Background: The client, Thomas Bowes, is a third year Art and Design Interdisciplinary student. He is politically minded and engages in a variety of practices including photography, filmmaking, illustration, design, socio-political discussion forums, and more. Considerations: The encompassing of the variety of practices he works within The communicating of his political awareness The use of iconography within the logo Mandatory Requirements: Must involve the letters ‘T K B’ Target Audience: Followers of the clients work (those who like the work he produces within the different practices) Potential clients he might be working with or customers purchasing his work Tone of Voice: Professional Minimal Recognisable Simple Deliverables: A final logo design that is useable across different media and ephemera.