i really enjoyed this brief as i felt it gave me a chance to develop the skills i possess and like to utilize. my sketching improved in line with the different things i drew. my understanding of shape and form progressed due to having to scale wholly different objects in line with each other and when laid out on the board. my consideration of colour was also tested as the brief stated full colour and so i had to consider how to illustrate shadow, detail, definition and realism using full colour in illustrator. this in turn developed my illustrator skills considerably, as the extensive task of rendering the design required the use of the pen tool. since i completed the project in only a couple of days (about 6hrs average per day) i feel as though i was really efficient in my process and proved that, with dedication, i can produce high quality work in short spaces of time.
i am really pleased with the outcome as i think it successfully answers the brief and meets the clients requirements/vision. it is a piece of design i would be happy to show people to visually explain my style and process.
i think that while the inclusion of a simple background is just, next time i would attempt to improve it in terms of detail and contents. this would require a greater consideration for object clarity and how not to take away from the main objects.
i showed the final design to the client and he was very pleased with it. because we had not discussed payment thus far, a mistake that i will not make again (next time i will establish costings clearly with the client prior to the project outset), i entered into conversation. he was unaware that he would have to pay for the design and explained that as a newly established company, he wouldn't be able to afford to pay me. i explained that the rate i was changing was a fraction of the real rate due to that same reason but he was still unable to pay. i accept responsibility for this confusion as we didn't establish the cost in the first place and so neither party was aware of the others position. out of a recognition for the struggle to set up a new business in a competitive market i made a further offer in the form of a few of my board designs printed and a couple of t shirts and he seemed to be ok with that. i didn't hear from him for a couple of weeks and so tried to make contact again. he told me that he had decided to use someone else's design for the first board and that he would no longer need my board design but to keep it incase such demand arose in the future. i was quite disgruntled but kept my emotions out of it and told him that was fine and that i would hold onto the design.
the experience has taught me a lot about designer/client relationships and the need for clarity in communication from the outset. i was a bit pissed off that he didn't choose my design and that id spent the time on it for him to decided last minute to use someone else's but this quickly subsided as i realised that this was not a professional attitude to evoke. i am still happy i got the chance to produce the design and really enjoyed the process/outcome. in the future i will be clearer to clients about costings and my prices so their is no reason for them be suprised when it is completed.
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