OUGD603. Extended Practice. Brief 6: MUSIC TOUR CONEPT/DESIGN.

i started by doing a spider diagram to lay out my ideas and potential design paths.

retail and promotion is an area i have some understanding and experience in. i have undergone a number of briefs relative to the area and think i have developed a basic design process. the themes have varied and so i decided to explore potential new choices. i thought trying to visualise different abbreviations and sayings retaliating to consumer deals/offers would be a really fun and interesting project but would not really be applicable to a real world situation as cost of design would not be warranted by the nature of product deals. a series of film posters would be an interesting style exploration but it has been done to death and i didn't think the brief would have much realistic impact.

from as long as i can remember I've listened to music, and from an early teenager I've been going to music events and its something that i don't think i could give up. i think a lot of people would agree. i really like music artwork; album covers, logos, flyers, posters, and often see really clever ways of promoting musical events. i think it would be really interesting to come up with a concept, relative to a band/artist, that would house a tour in a clever and original manor that would appeal to the audience.

i then went on to write the brief:

BA (Hons.) GRAPHIC DESIGN	Level	6
Module Code: OUGD603	Module Title: Extended Practice	Learning Outcomes:

BRIEF TITLE: MUSIC TOUR – CONCEPT AND PROMOTIONAL DESIGN.

Brief: Music is something that affects us all. It is hard to find someone who does not have a vested interest in some type of music. Most people, at some point, have gone to see a band/artist/DJ live in concert and, so, understand the drive and attraction to that sort of music experience. Generate the concept for a music tour by an artist/DJ of your choice in line with their genre. The concept must be strong and thematic and relevant to the artist and their work. You must also design and produce the relevant promotional ephemera to accompany the tour.

Background: Music has been in existence since the dawn of man, attracting crowds wherever it is heard. As talent has progressed, so has the following of types of music, cumulating in what we know today as a ‘gig’ or ‘night’. Music tours today are multi-million pound industries generating global fame for artists playing in cities across the world. Themes/concepts for tours, contemporarily, is what drives them and what, inevitably, attracts the audience. Concerts are what separate the live performance experience from the recorded artist/album.

Considerations: ·       Who will the artist be? What album might the tour be based around? ·       What genres are associated? ·       What concept for a tour might be appropriate/exciting? ·       Who listens to the music? ·       What aesthetics and design attributes will best accompany the tour/artist? ·       What name will the tour have?

Mandatory Requirements: 1.     Tour concept and naming for a specific artist. 2.     Tour branding and identity with basic brand guidelines. 3.     Tour promotional ephemera designed and printed or digital where appropriate. 4.     Tour implemented?

Target Audience: The target audience will be driven by the chosen artist/music genre involved in the tour.

Tone of Voice: The tone of voice should work in line with the artist, genre, and tour concept but should generally be inviting, interesting, mystical, engaging and cool. The tone of voice should resonate with the audience that will be attracted.

Deliverables: ·       Research into existing tours, taking note of the most successful and with consideration of why evidenced on your blog. ·       Brand identity design. ·       Promotional material designed and printed. ·       Exploration of further design outcomes.

i hope to gather some interesting primary research from this brief and experience some good music. i think this brief will give me a chance to focus my design skills and improve my selection of relative and useful design tools in order to reach the intended audience successfully and with impact.