OUGD603. Extended Practice. Studio Brief. Design Business Association (D.B.A.): Northern Powerhouse.

some members of the DBA came in to talk to us about them as an association and what they did, along with setting us a live brief to progress with in groups to their deadline.

the design business association, they explained, is somewhat like a trade union to which members subscribe and in turn get protection, legal advice, the collective creativity and knowledge of all the members and a host of other benefits. they also are able to connect and commuinicate with each other as professionals within the creative inductry.

i went on to rewrite the brief myself -

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: OUGD603 Module Title: Extended Practice Learning Outcomes: BRIEF TITLE: DBA: CAPITAL NORTH (NORTHERN POWERHOUSE) STUDIO BRIEF. Brief: The UK government has made plans to bring economic and political power to the north of England and make a break from Westminster. Part of this initiative is to construct the HS2 and HS3 train lines that connect the northern power cities (Liverpool, Manchester, Leeds, and Hull) to each other and to London in an attempt to create better political and economic unity. The designer must design and produce a concept driven campaign, and related brand, to both generate awareness about the initiative and to attract global commerce and business to the north of England. Background: The HS2 and HS3 train routes are in production to try and connect parts of the north and the north/south with shorter traveling times to try and bridge the gap and encourage northern entrepreneurship. Since the four named cities have become the ‘northern capitals’ and are experiencing considerable economic growth and power, it is important for global business and the macro-economy to recognise this and, hopefully, invest. Considerations: What the north has to offer the business world How such business might be attracted What things could be involved in the campaign Mandatory Requirements: Logo design Series of 4 posters promoting each city Train livery Taxi livery Environmental application Target Audience: The audience is extremely broad as the point of the brief is for the brand to attract as many people, business, companies, groups, investors, entrepreneurs etc. as possible to boost the northern economic name and power. ·                           Tone of Voice: Professional and progressive Sleek and business minded Modern and encompassing of the cities in question Deliverables: Research and development into the campaign See mandatory requirements